About
About DutchPlatformLab, on a specimen label
DutchPlatformLab is a small, remote studio that designs search architecture for lawful adult marketplaces, listing sites and membership platforms serving the Netherlands. We decide with you which pages should be found, in Dutch and English, and how to keep everything else private, within EU platform rules.
Specimen label
- Specimen
- DutchPlatformLab
- Kind
- Search architecture studio
- Market
- Netherlands, in Dutch and English
- Since
- 2026
- Works
- Remotely
- Handle with
- EU and Dutch platform rules in mind
How the lab works
- 1Map before building
Every platform starts with a page-by-page map of what should be found and what should not.
- 2Privacy as a design rule
Profiles, members and sellers are private unless they choose otherwise.
- 3Rules in the specification
DSA duties and Google guidance are written into the plan, not added later.
- 4Evidence in the report
Crawl logs, Search Console data and plain explanations each month.
Which platforms we take on
Accepted
- Adult product marketplaces and resale platforms
- Creator and content platforms with age checks
- Dating and community membership platforms
- Listing sites for lawful venues and events
Declined
- Sex-work or escort advertising platforms
- Anyone seeking to weaken age checks
- Platforms unwilling to moderate illegal content
New, and saying so
The studio began work in 2026. We have no client platforms to show yet, and will only ever name one that has agreed in writing. What we charge is listed under pricing; how we work is written up in the research, with Dutch marketplace SEO as the place to start.
Principles behind the work
- Index by decision. Every page type has a reason to be found, or a reason not to be.
- Privacy before visibility. No profile is pushed into search without the person's choice.
- Rules in the plan. DSA and consumer duties shape the pages from the start.
- Two languages, one platform. Dutch and English kept in step, written by people who speak them.
Where our guidance comes from
We work from the Digital Services Act and the Commission's guidance, the EU Omnibus and consumer rights rules as applied in the Netherlands, the ACM's guidance on online consumer protection, the GDPR and the Autoriteit Persoonsgegevens, and Google's own documentation on crawling, faceted navigation and paywalled content. We are a search studio, not lawyers; legal questions go to your adviser, and every report shows when it was last reviewed.
The opening month
Once the free review is done, two weeks go into sorting every page type into index, keep out or decide later, and check profiles and labels. The next two turn the findings into tickets for your developers and agree the order of work for the quarter. You finish the month with a clear map of the platform and the first fixes under way, in the set you chose on our pricing page.
Work we leave to others
We do not build platforms, write production code, run moderation or age verification, or give legal advice. We write precise requests for the people who do, explain the reason behind each one, and check afterwards that the change worked as intended.
Remote by design
The studio works remotely with platforms right across the Netherlands and Flanders. Shared documents, short video calls and a written monthly report replace office visits, which many platform founders prefer for discretion, speed and fewer interruptions.
Dutch and English in the studio
Dutch copy is written or reviewed by native speakers, and English by fluent writers who know the Dutch market well. Shared glossaries keep terms consistent across both languages and every page type.
Questions
Are you based in the Netherlands?
No. We work remotely for platforms serving the Netherlands, with Dutch copy written or reviewed by native speakers. The company behind the studio appears in our terms.
Why not work with sex-work advertising platforms?
It is a different field with its own legal and safety questions, and outside what we have chosen to do. We say so plainly so nobody wastes time.
Do you write platform code?
No. We design the search architecture, write specifications and review changes; your developers build them.
Platform search architecture review
See how search engines read your platform
Send us your platform and the markets you serve. We examine how listings, categories, filters and profiles are crawled and indexed in Dutch and English, and what EU and Dutch rules mean for your pages, then return a short written plan. Free, and with no obligation.
Request an architecture review