Research
Research on search for adult platforms
This research on search for adult platforms serving the Netherlands is set out as six lab reports, each with a method and its sources. Pick a tile from the catalogue, or follow the suggested order below.
- Report 1Dutch marketplacesSort pages, show trader details, plan both languages.
- Report 2Site architectureStable URLs, earned place pages, moderation built in.
- Report 3Profile pagesOpt-in indexing and GDPR for seller and member pages.
- Report 4Dutch and EnglishDemand by language, hreflang, and a word on Belgium.
- Report 5FiltersA four-question test for every filtered view.
- Report 6Membership vs listingsTwo models compared, and how to run both.
A suggested reading order
Open with the Dutch marketplace overview, which sets the order of work. Listing sites should read architecture and filters next; membership platforms should turn to the comparison report. Profiles and the two-language report apply to both and can come last.
Who the reports are for
The reports are written for founders, product managers and developers running lawful adult platforms in the Netherlands and Flanders. Each one includes at least one table you can reuse, assumes no specialist knowledge, and shows the date it was last reviewed. EU and Dutch platform rules continue to develop, so the reports are revisited when a regulator publishes new guidance or a deadline passes. For help applying them, see marketplace SEO or platform marketing.
Reading them as a team
Founders usually tend to start with the marketplace overview and the membership comparison; developers with architecture and filters; product and community leads with profiles and the two languages. Sharing the same reports keeps decisions consistent across the team, and the tables make it easy to turn a report into a working checklist for the next sprint or quarter.
What is coming next
Future reports will cover platform search and the EU age-verification app as it develops through 2026 and 2027, and moderation workflows that keep listings out of trouble without slowing honest sellers down.
Where the findings come from
- Digital Services ActRegulation (EU) 2022/2065, applying to platforms since 17 February 2024
- Google Search CentralFaceted navigation (December 2024) and paywalled content guidance
- EF English Proficiency Index 2025Netherlands ranked first of 123
- GDPR and the Autoriteit PersoonsgegevensPersonal data on profiles
- SearchlabDutch SEO pricing, 2026
To have the work done with you, see marketplace SEO or pricing.
Platform search architecture review
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